SEO VS GEOHere’s a ~500-word blog  written in clear, professional UK English, suitable for an agency website like yours: Search marketing is evolving rapidly. While SEO (Search Engine Optimisation)  has been the foundation of online visibility for years, a newer concept called GEO (Generative Engine Optimisation)  is starting to reshape how brands appear in AI-driven search experiences. Understanding the difference between the two is crucial for businesses that want to stay c

OpenAI Launches GPT-5.2 Amid Rising Competition and Internal “Code Red” Push OpenAI has unveiled GPT-5.2, its most advanced AI model to date, boasting major improvements across writing, coding, and reasoning capabilities. The release comes shortly after CEO Sam Altman internally declared a “code red,” directing the company to intensify its efforts to enhance ChatGPT in response to fierce competition. Fidji Simo, OpenAI’s CEO of applications, clarified during a press briefing

Why You Can’t Track AI Search Like Google (and What to Do Instead) Traditional search tracking is built on a simple promise: type in a query, see results, and measure where you rank. AI search doesn’t work like that. Tools like ChatGPT, Gemini, and Perplexity don’t display fixed results. They generate answers that can change with every run, every model update, and every user context. That’s why the idea of “AI rank tracking” is misleading — you can’t track AI visibility the s

Our website traffic is dropping, and the tactics that used to work just don’t anymore.

Meta Rolls Out New Instagram Marketing API Updates to Boost Third-Party Insights